The pandemic has made many businesses to go bankrupt. Many successfully ad-campaign are no longer valid because of the pandemic. People have started to understand the real difference between advertising and materialistic things. Further, it’s not easier for anyone to do the marketing as people don’t have enough cash on their hands.
Here are some of the Pandemic Marketing Strategy ideas that you need to try during this lockdown.
Customer Retention
The first thing that you need to focus on is the customers that you already have. It’s better to focus on the people that you already have and people who trust your brand. You need to focus on the existing customers more and then you need to focus on the new ones. This will help you to get more customers for your business. In this way, you can focus on increasing the lifetime value of the customer and this will allow you to scale up your business as well.
Digital Marketing
You also need to focus on digital marketing. During the pandemic, there are many countries where there is a complete or partial lockdown. In such cases, what you need to do is go digital. Due to the pandemic, more and more people are using social media websites. Therefore, you should advertise on these social media websites to gain more popularity. These are the most effective way of advertising. You can also run many other types of advertisements depending on your budget. Digital marketing is a huge thing where you will have many things to try.
Cash and Social Distancing
The next thing that you need to look for is cash and social distancing. This only applies if you provide physical service. For example, if you have an eCommerce store, you will have to make sure that you are providing no-contact delivery. Make sure that your delivery man is taking proper precautions to deliver the products. In this way, people will trust you more if you have provided a similar service.
Avoid Offline Marketing
If you are already advertising using hoardings or on the drive-thru, you should avoid that. As there are fewer people in the streets, fewer people will see your advertisements. Therefore, it is recommended that you should avoid these types of advertisements. Lastly, it is surely up to you whether you should do it or not. Even if you are doing it, make sure are creative with that.
User Influencer Marketing
People are watching more and more things on social media and content creation platform. So, if you have the budget, you can get the influencer to market your brand. In this way, you will have a better chance of having attention. Also, you will make good contacts as well.
Final Words
To conclude, these are some of the Pandemic Marketing Strategy ideas that you can try. It’s surely your choice which of these Pandemic Marketing Strategy techniques. You can also apply all of them if you want. You can try the one that you think is best.