Digital marketing has become a lot more popular now. In today’s world, every single business out there will need digital marketing. It doesn’t matter whether you are running an offline store or you are providing local service, you will need to do digital marketing if you want to survive in this internet world.
What is Digital Marketing?
Digital marketing is a type of marketing that is done over the internet. It doesn’t have to be “Paid marketing” only. Even if you post content about your business on social media, it’s known as digital marketing. Starting from a normal blog to paid ads, all the things are covered in digital marketing.
It’s a way of showcasing your business to millions of people online with the help of a digital medium. People use digital marketing for customer conversion as well as for branding purposes. Branding is where you are running the ads to maximum people to increase brand awareness. As more and more people will see your brand, more and more people will know about it. The next way is customer conversion where you are running ads to get new customers for your business.
Terms of Digital Marketing
Various terms are used in digital marketing, here are some of them with the meaning.
Leads: The first thing that you need to see is the leads. Lead is when the user performs an action. It can be signing up for email or it can fill a form. Every action is considered as a lead. The action is defined by the marketer.
CTR: CTR stands for Click Through Rate. It’s measured in percentage. It’s the percentage of people who clicked on the link after seeing the advert. For example, if 100 people see your advertisement and only 10 clicks on it, your CTR is 10%.
ROI: ROI stands for Return on Investment. If you spend 100 bucks on ads and you got 1000 in profits. Your ROI will be 10.
Campaign: Campaign means the steps you will take to achieve the goal. For example, if you want to un two advertise, one for branding and the other for customer conversion, you can run two different digital marketing campaigns.
CPC/CPM: CPC stands for Cost Per Click. It’s the total amount of money you are paying for every click. CPM stands for Cost Per Mille. It’s the cost per 1000 impressions. Usually, in paid ads, you will have to pay based on CPC or CPM.
Final Words
To conclude, this was all about digital marketing. You can surely know more about digital marketing by practicing it. If you are a business owner and looking to run ads, you can start with social ads first. Later on, you can migrate to all the possible platforms.
It takes time to set up a perfect ad campaign. So, don’t worry, if the first campaign gets you no lead. You can surely get a digital marketing agency to create the ads for you. They will create the ads and manage them for you.